Bucking a trend that favors short and “branded” law firm names, a law firm in Pittsburgh has decided to expand its name to include all of the firm’s 14 partners, including four who are dead and three who “just want to be able to feel their names on the letterhead.”
A spokesperson for the Pittsburgh-based law firm of Holly, Kraft, Jacobs, Wainwright, Deunster, Chattersworth, Cravens, Zymbrowki, Langston, Johnson, Tillerskein, Quoss, Thompson & Dudley, says the firm is “tired of trendy and vacuous-sounding law firm names and has opted to ‘get back to basics’ with the time-honored tradition of naming all of the firm’s partners, even the dead ones. We’re pleasantly stoked.”
It is not known if the name sets a Guinness Book of World Records for longest law firm name, which is thought to have been held previously by a Los Angeles entertainment law firm.
“We’re not about setting records,” said the firm’s spokesperson. “This is all about client service and increasing the time it takes to tell people who we are. It’s a win-win.” The spokesperson referred further questions to a section of their website at: