Hundreds of confused lawyers descended on local Qdoba Mexican Grill restaurants today, apparently mistaking them for Quora, a new social media site, according to tweets from Qdobas from across the country. When asked why they were seeking clients at Qdoba, most lawyers generally shrugged and said that they heard “they were there.”
Social media marketing experts have, in fact, proclaimed Quora to be the “next big thing,” though “big” remains undefined, as does “thing.” The experts’ proclamation, however, has given lawyers renewed hope of finding clients on the web, after spending the last several years pursuing online clients.
“It’s sort of Pyrrhic, if you ask me,” disappointed Florida attorney Jackson Talmedge, Jr., said while eating a platter of chips and hand-smashed guacamole. “I’ve spent the last three years tweeting about my practice and tweeting about tweeting and I’ve got bubkes to show for it. With Quora, however, things are gonna change. I can feel it.”
No one, however, seems to know what Quora does or promises to do for lawyers. It does, however, put high-Klout people at the top of questions that the public asks. Palmer Stratton, a social media marketer and former oil industry analyst, says Quora is “like Squidoo, except on steroids. Plus, it’s got a good bit of Fubar and a little bit of the functional part of Zigg. Believe me, this one’s big.”
A representative of Qdoba could not be reached for comment, though lawyers did report that the restaurant chain provided a $5 Q-Cash Card.