Attorneys in Missouri have launched a new “micro” law firm that will specialize in considering simple yes or no questions and answering them either “yes” or “no.” Organizers say the new firm’s business model “is a reflection of the changing times,” said Tina K. Minkler, one of three attorneys who are starting the microfirm, known as Minkler, Botts, and Jackson.
“People don’t want a bunch of hooey and extraneous stuff like, for instance, words. They want an answer now, yes or no. We provide that,” Minkler added.
It is not known how many microfirms exist in the United States, though law management consultants say it is a growing phenomenon. “We are seeing the dawn of the simplified law firm, along the lines of simplified language,” said Keith Tratone, a consultant who advises law firms to scale down their use of words to be more efficient and profitable.
At the new firm’s website, users are presented with hundreds of various legal questions, such as “If I go more than five miles over the speed limit on the highway, is that speeding?” Users pay $10 to $15 via credit card, depending on the complexity and area of law of the question, at which point they can click on the question and receive a yes or no answer.